![]() There are various options available for eye tracking, and some of these are offered free-of-charge. This has formed the eye tracking field of today, in which incisive discoveries are more accessible than ever through the use of advanced eye tracking software. This has been important for psychologists and other human behavior researchers, and has become increasingly used by people working in other related fields, such as neuromarketing.Īs time has passed, the technology and software have improved as well. By knowing what is being looked at, it’s possible to understand what is driving visual attention. ![]() Researchers have attempted to track the eye movements for well over a century.
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